Inspiration from Dead Poets.
Recently I read an article on Forbes.com providing another perspective into Apple’s “Think Different” era. The author, Rob Siltanen, was part of the TBWA/Chiat/Day team that worked with Apple and he provides his side to the story on building the campaign. Though the article is a bit long, it’s an interesting point-of-view on what he says is the “real story” (and for added entertainment check out the article comments).
Among the colorful story, what stuck out to me was the author’s admission to borrowing from the movie Dead Poet’s Society for the “Crazy Ones” commercial. Makes so much sense… now seeing both side by side you can see and hear that the ‘crazy ones’ are the people who are writing their verse as instructed by Mr. Keating. It would be interesting to dive deeper into the history of the words Robin Williams preaches during the movie to see who really inspired this Apple-cult-making commercial. According to IMDB, Dead Poet’s Society writer Tom Schulman based the script on his time at an all boys school in Nashville, Tennessee. That a teacher inspired a student to write a movie that attracted a superstar to so brilliantly perform monologues that became the basis for one of the most iconic commercials of our time…… is awesome.
If imitation is the greatest form of flattery, then I hope Tom Schulman’s teacher is proud of his influence. And dare I say… what dead poet wrote the words to inspire the teacher… this is quickly becoming a trip down an ancestory.com-like-rabbit-hole.
In the meantime I’m going to hold on to these two videos for inspiration. Who knows where these videos can lead for the crazy ones who are looking to writing their next verse.