What’s in a name?.
Here it is: the first blog post for JacsZen. This is where the journey begins…
As I’ve shared the news with family and friends about my new company, the question I am frequently asked is:
JacsZen… What kind of name is that?
I know there are strategies, recommended game plans and I’m sure millions of hours of research on how to select your company name. However for this challenge I turned to sources that made creating the JacsZen name easy. Let’s start backwards.
Zen: Google ZEN to hear what all the experts say (they really know). I tend to use the word, perhaps inappropriately, when I’m in “the zone”. To me “zen” is the feeling you get when you accomplish more than you expected in a given day. It’s when you hit the homerun, when you leave it on all of the field. It’s when you look across the landscape and say “yep… that’s it”. It’s not rare, but takes focus, work and a little bit of luck. It’s my goal in my life’s work (which in turn is my goal in my clients’ work).
Jacs: The nickname bestowed upon me in high school. “Jacs” is only approved for use by my closest friends. Which got me thinking — when I work with a client, I want them to see me as their closest friend. My clients deserve the nickname I hold so close to my heart.
JacsZen: All I had to do was say the name out loud. My Dad has called me “Jackson” for over 30 years (perhaps my love of performing hits from the “Thriller” album sealed the deal for him). There’s nothing like getting that call from Dad… “hey Jackson, what’s going on”… that wipes away the day and makes me feel like I can do absolutely anything.
Well, Dad, here goes anything. JacsZen is here.
That’s the scoop. Blog 1 complete. Future blogs will be full of research, articles, tips and discussions on creating effective end-user experiences specifically in marketing, design, training and meeting facilitation. Steve Jobs borrowed from Bob Dylan a great phrase that applies to almost anything – including building customer experiences – the times they are a changin’. We can’t keep up with it all, but maybe here we can make a tiny dent in capturing what’s working (and what isn’t) when it comes to leaving an impact on people. I can’t wait to chat about ways to create awesome experiences that make people healthier, safer, smarter, more successful and most of all, happier, in their lives. Let’s do this!
By the way… Dad will be one of the top bloggers on JacsZen. Where do you think this passion came from anyway?