Create a new word … that’s always the good start to a branding project.
The team at iTeres Group was building three outstanding software products and turned to JacsZen to do a complete re-brand. “I want something that is the next Kleenex… that what we do becomes a new word” the President told us.
The direction was clear … now it was time to GSD. The JacsZen team developed a branding strategy for their products under a new word: Docology. Docology is the science of complex transactions to written communication. It is a science. And this science led to the development of software that is going to help companies around the world work smarter, faster.
“Powered by Docology” took on it’s new role and the JacsZen team is helping iTeres spread the message through websites, social media, e-marketing, direct sales and more. Coming up with the name was the first step. Now we need to make it the household name it deserves.